'Choices' Effort Says Drink Responsibly. Maybe

The Choice is Yours is a UK-based effort to get people to have fun, but drink responsibly. Site sponsors include Diageo and other labels like Smirnoff, Bell's, Bailey's, Gordon's and Guinness.

The site dragged us through an average party-goer's night. Lots of pretty people, seeing double and spilling drinks.

We're not really sure what the point is but we're sure it's profound.