Out of Nowhere, Foster's Goes ENORMOUS

Nothing says BIG BRAND like a print ad with a big-ass typeface. With that, get to know the Foster's "BE ENORMOUS" campaign by StrawberryFrog.

Just another effort by a fermented beverage to make itself feel big -- real big -- by comparison. Instructions on BEing ENORMOUS are as follows (the spots are resisting our resizing tool. To see the whole thing, click on the ad and arrow down):

- Start an ATM conga line
- Become an urban legend
- Write your own theme song
- Make your middle name an adjective

Neato. Was "Australian for beer!" just not working out?