Starbucks Advocates Gratuitous Hugging of Bears

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For its cavity-sweet Pass the Cheer campaign, Starbucks has opted to try warming hearts online and possibly on television.

In this spot, a bummed-out girl trudges out in the snow and hugs a bear.

Strangely, the bear hugs her back.

And stranger still, there's a bunny involved. We're not really sure why (aside from that it proves useful for nudging a warm drink into the shot with its nose), but it sure does amp up the cute overload.

Pass the cheer!

by Angela Natividad    Dec- 4-07   Click to Comment   
Topic: Brands, Commercials, Promotions   

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Comments



Comments

I'm sticking with Colbert on this one. Bears are the number one threat to America, especially in advertising.

Posted by: Andrew Lankford on December 4, 2007 4:37 PM

You don't need to tell us twice. We think children's dangerous impressions of grizzly goodwill -- perpetuated mainly by the Smokey the Bear campaign -- is the biggest advertising travesty in the history of the world.

Posted by: Angela on December 5, 2007 8:55 PM