Cavemen Prove Focus Groups Kill Great Ideas


These two videos from DraftFCB Hamburg examine the idiocy of focus groups and why it's silly to rely too heavily on them. In the videos, one caveman moderator and three caveman panelists turn great ideas like fire and the wheel into useless inventions no one would ever need. It's humorous enough and hits home perfectly the notion a bunch of random people will, undoubtedly, kill a good idea every time.

by Steve Hall    Jan-15-08   Click to Comment   
Topic: Good, Strange, Video   

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Oddly, this video feels just like it came out of a board room. Very trite and I think maybe it lost something in the execution. The idea still rings true but not as powerfully or as funny as it could have.

Posted by: smoMashup on January 15, 2008 1:41 PM

Fine but don't these folk just shove junk mail through people's doors?

What's the point of the video?

Posted by: jon on January 15, 2008 6:05 PM

so did a caveman focus group greenlight the caveman TV show?

Posted by: Adam P on January 15, 2008 6:37 PM