Idiocy of Expense Report Receipts Likened to Butt Photocopying
There seems to be some debate regarding the meaning of the boss in this Subway commercial reacting to his employees ass by saying "oochee mama." When the employee asks the boss if he can just photocopy his ass in response to the boss's request for some random lunch receipt, we get that the ad is poking fun at the insanity of expense reports and the ridiculousness of requiring intelligent, grown adults account for every last cent they spend. But we wonder what exactly what the copywriters meant when they had the boss say "oochee mama." Is he gay and admiring the guy's ass? Is he just freaked out at the fact someone is mooning him? Whomever wrote this ad, please explain.
Comments
Isn't the idea that his big butt is proof that he really did eat everything that would have been on his reciepts? Even so "oochee mama" is a pretty odd choice of words.
Should have had a MUZAK version of "Baby Got Back" playing in the background.
i think it is more of he didnt have a receipt for the food so he was showing the size of his butt as proof he ate there. the boss replied ochee mama as a way of agreeing with the guy that the burgers went right to his butt and gave him permission to use the picture as a receipt
The size of his butt is proof that he indulged in the fast food he claims to.
Cue subway, with it's supposedly healthier options.
is it ochee mama or hochie mama? either way, it's weird.
Subway is saying that burgers will make you fat, and that the employee's big behind is all the evidence the accountant needs to verify his purchases.
The "oochee mama" is just an exclamation of revulsion at seeing what the burgers have done to the guy's butt as if to say, "Good lord, look at the size of that thing!"
Why not use...damn, good lord, holy cow, wow or any number of terms that wouldn't make it uncomfortable.
I think everyone can stop explaining the concept of the ad. We're all smart people, we get it. That's not the question being asked here.
Which is, why choose an exclamation that is typically used for reacting to something or someone that is pleasing (in most cases, sexually pleasing). Rather than just a "daaamn!"
NOW DO NOT TAKE TURN THIS INTO A HETERO-HOMOSEXUAL THING.
Simply stating that it seems completely off with the rest of the spot. There just seems to be so many different responses for this guy to make that will get the point across that this dude has had 1 too many burgers for lunch.
But who knows, maybe there are "real" people actually talking about the same thing. Which isn't necessarily bad for Subway. But they're probably not talking about it.
I disagree with you on this ad. The emotion of the manager’s face when he says "oochee mama" is that is one fat ass. Better Way
I saw that commercial on closed caption the other day. The text said 'hoochie mama.' But it definitely sounds like 'oochie mama'
On that note, "Hold me closer Tony Danza"
I like the ad, but I think that line was a sad attempt at being down with the brown.
Let's all not forget that Hoochie Mama was a song by 2 Live Crew!
isn't MMB the lead creative agency on this work? why don't you go ask Mark Richardson, their director of marketing, at 617-670-9700 if it's so important to you. i still think Subway should have stayed with Fallon and given the "It's OK, I Had Subway" (Good, So You Don't Have To Be) campaign a chance...
isn't MMB the lead creative agency on this work? why don't you go ask Mark Richardson, their director of marketing, at 617-670-9700 if it's so important to you. i still think Subway should have stayed with Fallon and given the "It's OK, I Had Subway" (Good, So You Don't Have To Be) Campaign a chance to get some traction... but that was 4 years ago... oh well.
I do know several people over at MMB but it's more fun to let the industry ponder rather than get what would likely be a less exciting answer:-)
Wow, this article is lame. The other day you have an article that seems upset that an ad uses apparent stereotypes and is tailored to the standard fare:
But today when you post this ad you automatically try to turn it into a stereotype?
Way lame AdRants. If you're going to go that direction just for a reaction you could have at least spent like more than 3 seconds on your LinkBait.
Does anyone think it's ironic that the manager is black and the employee is white with a large butt? "Ooochee mama, baby got back!" Intro: Sir MixAlot sound track. Maybe subway is trying to reach a number of new demographics - gay, black, the big butted, and/or those stereotyped who LIKE the big butted.
Does anyone think it's ironic that the manager is black and the employee is white with a large butt? "Ooochee mama, baby got back!" Intro: Sir MixAlot sound track. Maybe subway is trying to reach a number of new demographics - gay, black, the big butted, and/or those stereotyped who LIKE the big butted.
You seriously didn't get it? You may have a bright future as a focus group respondent.
i didn't mean YOU personally, Steve Hall. i meant anyone else who'd care to bother. yes, it is more fun to let the industry ponder. but we may very well be just overthinking this one a li'l bit...
Smo, where the hell did that come from? What stereotype are you referring to? The gay one? I didn't know being gay was a stereotype are that talking about it made it one. Your comparison to my previous article is a total non-sequitor.
Some sent us queries about the meaning of this ad so we thought we'd open the discussion up to the industry. You know. Just for fun. We like to have fun around here. We like to involve the readers.
And btw, we don't bait for links. We write what we think will be interesting to the ad industry. If it's interesting, it gets read. If not, it doesn't Simple as that.
Congratulations. The fact that this ad was absurd (and HILARIOUS!) and its being blogged and commented on here means IT WORKED! Good job Subway.
How come no one noted the employee in this spot is the same as in the Fiber One commercial? Lots of fiber for breakfast, greasy-ass burger for lunch. hmmmmm...obviously very conflicted.
I bet we see him in a Pepto-Bismol "dancing" spot next.
They brush on this subject here:
http://number1happyst.blogspot.com/2008/01/because-we-wouldnt-be-sports-blog.html
One of the commenters says that Hoochie Mamma is a Seinfeld quote. I'm not so sure.
They brush on this subject here:
http://number1happyst.blogspot.com/2008/01/because-we-wouldnt-be-sports-blog.html
One of the commenters says that Hoochie Mamma is a Seinfeld quote. I'm not so sure.
They brush on this subject here:
http://number1happyst.blogspot.com/2008/01/because-we-wouldnt-be-sports-blog.html
One of the commenters says that Hoochie Mamma is a Seinfeld quote. I'm not so sure.
Oops, sorry about the spam. Not sure why it did that.