iPod Central in Teen Pedestrian Death Campiagn


While Apple certainly isn't going to like this campaign, Sydney's police department felt it necessary to call attention the the apparent epidemic of teenagers dying while crossing the street, unable to hear oncoming cars because they were using an iPod.

by Steve Hall    Jan- 8-08   Click to Comment   
Topic: Campaigns, Cause, Good, Magazine   

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That's not a real ad.

Posted by: May on January 8, 2008 6:22 PM

That's not a real ad.

Posted by: May on January 8, 2008 6:23 PM

It was created by DDB Sydney.

Posted by: Steve Hall on January 8, 2008 7:04 PM

It IS a real ad. But not a good one. The NSW Police Force wants to create pedestrian awareness in high traffic areas. With the rise of use of cell phones and iPods, they feel people need to pay more attention to the streets and less attention to their music or conversation. The funny part is that there are VERY few pedestrian deaths actually attributed to this. The majority of deaths among pedestrians happens to people age 60+. Not so sure they are preoccupied with their iPod.

Posted by: Sarah on February 24, 2008 3:43 PM