Rascal Flatts Says Milk Rocks. Do You Care?

We're not really sure who Rascal Flatts is. But they think milk rocks, and that's cool with us.

"Milk Rocks" is a contest that will be promoted online and on milk cartons nationwide, as well as on school lunchroom posters. Impressions are expected to hit one billion.

Oh, yeah. The terms of the contest: starting March 1, fans can hit milkrocks.com and upload videos of themselves karaoke-slaughtering a Rascal Flatts song of their choice. The winner gets a private meet-and-greet, a webcast concert with the band, and a meeting with a Lyric Street Records A&R rep.

How many rock stars can say they started their career promoting milk? Milk is cool. Its ubiquity in school cafeterias everywhere is a testament to the success of one of the most pervasive marketing campaigns of all-time: the food pyramid.

Raise your hands if you think the food pyramid is cool. Good for you.