Crispin Scores $300M in Microsoft Business. Hrm.
The budget was undisclosed, but Advertising Age pegs it at upwards of $300 million. In '06, Microsoft spent $1 billion in measured and unmeasured US marketing, so it's obviously got cash to burn like mad.
The account win on Crispin's part was a big fat loss on the part of Fallon. Sorry, guys. Maybe next time.
One challenge likely to fall on Crispin's shoulders will be winning back the dignity Microsoft loses every time a new Mac vs. PC spot airs. We're putting two of our PayPal dollars on a freakishly reanimated butterfly.