No Nice!: Genuine Guerrilla.


To a fault, even. More here and here.

We've got no idea what No Nice! is. But based on the occasional martini accompanying the brand, we figure -- hope, at least -- it can get you drunk.

The, uh, campaign went down in Rome, Milan and Turin, Italy. The brand: No Nice. The "branded" vehicles: dirty cars parked on the streets.


by Angela Natividad    Feb-25-08   Click to Comment   
Topic: Bad, Brands, Guerilla, Strange   

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Hello, this is a viral campaign for Windex out of Mother london. Its running only in continental europe and has been seen in amsterdam and germany too. Brilliant work

Posted by: Martin on February 26, 2008 7:32 AM

How is it brilliant if no one knows what it's for? Other than a few in-the-know window scrawlers.

Posted by: Steve Hall on February 26, 2008 8:59 AM

"Brilliant" are you taking the piss?

Not only is it weak creatively, it's also an ancient idea.

The Welsh Tourist board won a bunch of awards on the same idea at least 7 years ago.

Since then I've seen a few iterations of "GrimeVertising" both in the UK and over here in the US.

Posted by: Floyd Hayes on February 26, 2008 9:23 AM

Very NICE guerrilla


Posted by: Simo on March 1, 2008 6:06 AM