Second-Hand Smoke Doesn't Just Kill; It Destroys Gastronomic Experience

To celebrate the first birthday of Louisiana's Smoke-Free Air Act (Act 815), New Orleans-based Trumpet created this ad, which appeared in newspapers throughout the state.

It features an overturned ashtray with a birthday candle on top. Part of it reads, "For the past year, the Louisiana Smoke-Free Act has increased the flavor and health of Louisiana dishes by removing one toxic ingredient: Secondhand smoke."

We like the unique message (which makes us hungry, actually) and brave use of white space. Happy first birthday, Act 815.

Feb- 4-08   Comments (0)    File: Cause, Newspaper, Policy, Poster