Why Not Use Moving Steps to Illustrate Variety?


Fresh Creation sent us this neat take on escalator advertising, a model that's been hurtin' for creativity pretty much since its inception.

The ad is for Juice Salon. Each descending step reflects how a different hairstyle can change your appearance. Neato.

by Angela Natividad    Feb-18-08   Click to Comment   
Topic: Good, Guerilla, Promotions, Video   

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Cool. I have never seen this type of ad before. Whoever thought of this is really creative. It's not only the innovative idea of using an escalator but the fact that it matches the product or the message perfectly. People will remember an ad like this.

Posted by: Jen, writer MembershipMillionaire.com on February 19, 2008 7:10 AM