Does Bestiality Put You in Stove-Buying Mode?


Check out this trio of ads by BLATTNER BRUNNER, Atlanta for Appalachian Stove Co. Campaign name: "Hot and Crusty."

The fact sheet reads, "Concept: Clean burning stoves for people who pretty much don't care. Market: Southeastern US, especially highlands."

You won't absorb the full awesome-osity of that sparing description (and choice of geography) until you see the creative. The one at left says, "A roaring fire. A bottle of wine. A barn full of sheep." (Dude ... ew. But also, HA!)

Text is followed by a solitary image of an old-school stove and the brand name.

The others subscribe to the same format, with flannel and anti-eco haterade tossed on for good measure. (Part of what makes this campaign funny -- aside from its total offensiveness -- is that the wood-burning stoves are supposed to be environmentally friendly.)


o "I got a thank you note from GREENPEACE. It made for good kindling."
o "My wife says we've gone green. I think my daddy died of that."

Suddenly, Deliverance is funny again.

by Angela Natividad    Mar-19-08   Click to Comment   
Topic: Brands, Campaigns, Good, Magazine, Newspaper   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



These are print ads.

Not spots.

Posted by: dutycalls on March 19, 2008 3:03 PM

I guess this means it's time to buy a new thesaurus.

Posted by: Angela on March 19, 2008 3:11 PM

Typical ad agency tactic of creating ads that insult the target audience in the hopes of winning awards from judges who don't know any better.

Posted by: Schrodinger's Copywriter on March 19, 2008 5:22 PM

OMFG, please tell me these ads didn't actually get used in print? This is all a joke or spec fun, right?

Or is the truth closer to Schrodinger's comment?

Posted by: arthur barbato on March 19, 2008 5:25 PM

The ads are the real deal. We'll see whether they score any award love. =P

Posted by: Angela on March 19, 2008 7:27 PM

The ads are probably targeting upper-income couples from the south. Empty-nesters buying retirement homes in the mountains. And I think it's pretty obvious that the ads are poking fun at the green movement, while also (arguably) joining the green movement.

Posted by: JJ on March 20, 2008 9:26 AM

They’re also apparently poking sheep.

Posted by: Not baaaaad on March 20, 2008 3:07 PM