To Combat Underage Drinking, Alabama Targets Parents, Not Kids


The Parentalyzer was put together by Red Square Agency to tackle underage drinking in Alabama. It has stats on drinking and driving, tips for keeping tabs on teens, and ads where parents openly admit to letting their critters sip the sauce every once in awhile.

This is one of those campaigns that would piss me off if I were a bottle-slinging Alabama mom, but it's otherwise a riot to inflict on other people. (Especially while they're at work!) Are you brave enough to take the Parentalyzer quiz, which -- unlike your closest friends -- might be man (or, well, machine) enough to tell you that you're raising a future member of the AA?

Think about that over a nice soothing gin.

Brought to you by the Alabama Department of Mental Health and Mental Retardation. (Way catchier than Partnership for a Drug-Free America. And now I wonder: does underage drinking make less competent adults? Because if so, France is in so much heat.)

by Angela Natividad    Mar-31-08   Click to Comment   
Topic: Campaigns, Cause, Online   

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Terrific stuff by those forward-thinking Alabamans. Now you know how us smokers feel every time those douchebag anti-smoking commercials air. Nothing like being manipulated by hypocrites while trying to watch a CSI re-run. Good old Alabama.

Posted by: KCTMiddleman on March 31, 2008 2:24 PM

I am raising a future alcoholic according to this silly test -- in fact, i must alky myself. But then i remember that it was clearly composed by politicians and, therefore, is not only hypocritical but just plain wrong. (I hate to think we get the politicians we deserve.)

I'd get snotty about Alabama but here in enlightened California we are about to be denied the use of hand held cell phones while drive tho hands free is AOK. All the scientific evidence says hands free and hand held are equally distracting.

Posted by: Page Schorer on March 31, 2008 3:21 PM

The Agencylyzer Quiz for Red Square:

1. The same team that worked on the Parentalyzer worked on the Pat O'Brien's account. True or False
2. It's okay to turn "'one drink' into 4 A.M." at Pat O'Brien's as long as your home liquor cabinet is child proof. True of False
3. Teens are welcome at the "Get Stoned" Joss Stone concert at the Hard Rock. True or False
4. The Floating Car Golden Lager and Insurance Adjustor India Pale Ale beer labels designed for Hurricane Brewing were inspired by responsible adult social drinking. True or False
5. Hideous Liqueur which is partially marketed on the premise of getting hammered is a Red Square account. True or False
6. Lampooning drug addiction and the stereotypical parent to teen drug-talk moves the needle for Foosackly's chicken fingers. True or False.
7. Truth is the most powerful tool in advertising. True or False.

I am not teetotaler, rather a imbiding ad man seeking a little truth.

Posted by: George Potts on March 31, 2008 3:47 PM

The Parentalyzer has done a great job in albaman to know whether their children are drinking or not and smoking or not.Red Square agency has undertaken a good job to prenent the children from being smokers and drinkers,
California Dui

Posted by: peterheins on September 15, 2008 7:09 PM

Drinking and drinking- and-driving behaviors reported in the United States in the 2001 U.S. National Household Survey of Drug Abuse, the Centers for Disease Control and Prevention 2001 Youth Risk Behavior Survey, the 1992 National Longitudinal Alcohol Epidemiologic Study, and the 1999 National Survey of Drinking and Driving conducted for the National Highway Traffic Administration. We also examined the 1999 European School Survey Project on Alcohol and Other Drugs. Alcohol-related fatal crashes were examined from the U.S. Fatality Analysis Reporting System. Evaluation of interventions to reduce teenage drinking and driving after drinking were reviewed.

Posted by: kimrennin on November 14, 2008 4:23 AM

I took the quiz, and apparently my children are growing up living in a crack house...


Car Accident Lawyer

Posted by: garett on December 6, 2009 1:36 PM