Under Armour Goes Pink, Allegedly for Breast Cancer, But Really for the XX Vote


Under Armour is looking for three women to become the faces of its 2008 Power in Pink effort. In addition to using their faces to inspire others, Under Armour will also share their stories of courage and survival from breast cancer.

The winners get an all-expense paid trip to Baltimore -- no, not the Bahamas, Baltimore -- where, when not dodging bullets, they'll be photographed and interviewed.

We get that pink is the breast cancer "color," but y'all know there are plenty of women that HATE pink, right? Nobody's under the misguided impression that drowning subsites in Pepto Bismol -- and maybe adding a swanky shoe section -- is an automatic chick-magnet? Because it's not.

Oh wait. Under Armour already knows that. Here's another way to attract the roving eyes of girls: draw attention to their asses! Never fails.

by Angela Natividad    Mar-24-08   Click to Comment   
Topic: Brands, Campaigns, Cause, Online   

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Ugh, more "pinking."

I love pink, but I detest the abuse and overuse of this color to supposedly support something good, when it's just about boosting sales.

Posted by: Alison Driscoll on March 24, 2008 2:33 PM

What a cynical negative approach to a positive cause. Have you even asked UA if they will donate to the cause? Or are you just disgruntled by nature?

Posted by: A on March 24, 2008 5:59 PM

Easy on the Baltimore smack. Good cause, good company, great city...not easily recognized by a pompous NYC beatch.

Posted by: Birdlover on March 25, 2008 2:24 PM

That's "Bitch" to you, birdlover.

Posted by: Angela on March 25, 2008 2:47 PM

A portion of the sales go to breast cancer charities, and they honor survivors - what's so bad about that?

I agree with A's post above, this article was too cynical - they're just trying to do something positive to help a worthy cause.

Posted by: Missy on March 27, 2008 3:56 PM