Agency Goes Drudge With New Website


More and more agencies are realizing that multi-windowed Flashturbation sites are a thing of the past. For good reason. They are useless when it comes to SEO and the simple fact a mistaken click of the browser back button blows you off the site makes them intensely aggravating.

Two years ago, Boston's Hill Holliday adopted a blog-style website. Many other agencies have followed including, recently, the Barbarian Group which, this week, launched a new site repelet with employee blogs and a continuous stream of content.

Today, New York agency Undercurrent relaunched their site New York Post/Drudge-style with Born Digital Daily. The site includes Twitter feeds from employees and news pulled from Agency Spy and other sources. Why they show London weather we know not but we like the site overall. Especially the ever photogenic Julia Roy who, today graces the front page of the site. And did we (oops, I) mention we (oops again, I) *love* her glasses!

by Steve Hall    Apr-22-08   Click to Comment   
Topic: Agencies, Good   

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But I guess if you're say ... BBDO ... you don't really have to worry about all that SEO crap, now do you?

And no, I don't work for BBDO, nor would I, just an example.

Posted by: Edward on April 23, 2008 2:28 AM

Wow, the faux news thing is so ironic and cool.
Oooh yeah, and "edgy" too!

Dude, how "creative!"

Posted by: Sam on April 24, 2008 4:56 PM

Yep, Flash can be infuriating when used too much or deployed poorly.

But the problem with stuff like this is that all that irony that Undercurrent's staff poured into their new site is going to be entirely lost on 99% of the clients out there. Especially the ones with dollars to spend.

A nice creative exercise but not an effective new-business generator.

Posted by: Greta on April 24, 2008 5:07 PM

There's London weather because there's a London office :)

Posted by: Josh Spear on April 25, 2008 5:44 PM

Makes sense. But you and Julia are in NYC, right?

Posted by: Steve Hall on April 25, 2008 6:03 PM

Yah dude, our main office is in SoHo, but we have offices in Boulder and London too. :)

Posted by: Julia Roy on April 25, 2008 6:07 PM

Clients with millions, ready to spend. Love the website.

Posted by: Client With Millions on April 25, 2008 6:13 PM

Next time i'm in nyc i'll have to stop by

Posted by: Steve Hall on April 25, 2008 7:20 PM

And using F**K on your homepage is always a sure client-pleaser.

Maybe a better lure for potential employees than customers?

Posted by: Todd W. on April 25, 2008 7:20 PM

Yeah... I can see a lot of Fortune 500 clients flocking to this agency... they don't show any of their work, no mention of current clients and in a simple google search the agency comes up third behind a restaurant in North Carolina.

Posted by: Realistic Marketer on April 26, 2008 12:19 AM