Hapa Ain't No Half-Wit; It's Really Rather Sly


To promote afternoon Happy Hour, Hapa Sushi Grill & Sake Bar coupled public utility images (like the "Slippery when Wet" symbol or the crosswalk man) with the legal language of liquor advertising ("Drink responsibly").

The result is a set of prints that merit a double-take and a smile. At left is "Chopstick responsibly." Also see "Flirt responsibly" and "Dance responsibility" (wardrobe malfunction!). Agency: TDA ADVERTISING & DESIGN, Boulder.

Creative will appear in alt newsies like Westword, Boulder Daily and The Onion.

The restaurant's got cheeky roots. Hapa is Hawaiian slang for "part," and among the people I grew up with, it was usually used to refer to really hot mix-breed peers. Usually.

by Angela Natividad    Apr-14-08   Click to Comment   
Topic: Campaigns, Newspaper, Promotions   

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It is also the name of a pretty good Hawaiian band
One of them is haole and the other Hawaiian, surprise, surprise.

Posted by: Page Schorer on April 14, 2008 3:56 PM