Is It Wrong to Want to Live in a World Manufactured by Sony?


Having teased us for weeks with videos and imagery, Sony has finally launched "Foam City," a spot for a line of camcorders and cameras, not the Bravia TVs like we originally thought.

Beautiful work. The music gives it a dreamlike quality, and people are depicted playing in the white menagerie while immortalizing the occasion with cameras.

Gorgeous way to get the message across: crystal-clear image quality isn't just about making action flicks gorier; it's about capturing a unique, precious and emotionally rich moment in your life.

*ceases the adjective vomit*

Thanks go out to Angus Gastle for keeping us updated on the evolution of Foam City and its launch.

by Angela Natividad    Apr-14-08   Click to Comment   
Topic: Best, Brands, Campaigns, Online, Video   

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I wonder if Sony has any idea how much ill will they've generated (rootkits on CDs, trojans on USB sticks, ATRAC, UMD, Memory Stick, etc.) that will keep a generation of people from buying another Sony product... No advertising campaign, cute or not, can make up for their bad acts and customer-hating decisions. (This doesn't even touch on DRM.)

You know how people with a clue won't touch AOL with a ten foot pole? Sony is like that.

Posted by: B on April 14, 2008 1:35 PM

Unfortunately, at least among younger net-savvy people, Sony indeed has a bit of a Darth Vader type of image from the issues you mentioned. Most of these, however are firmly in the past, and if you look closely, they're trying to become again the cool Sony that I remember growing up admiring.

Let's face it, Sony isn't the only company guilty of these sorts of shenanigans. They just seem to be more arrogant than most when it comes to getting caught. Apple, for example, is just as nefarious, if not more so, in terms of proprietary formats, DRM, patent enforcement, and other consumer lock-ins, not to mention their terrible environmental record. But, it's easier to look past that when they make shiny, sleek white and aluminum toys that the hipsters at the Genius Bar make you want to love to own.

Truth be told, Sony's problem has much more to do with perceived image than actual behavior.

Posted by: Eddie on March 17, 2009 2:58 AM