True Power Trips are Family Affairs.
That is, according to this new spot for Washington, DC. (Come on, sport. How do you resist two metaphors in one sentence?!)
In the spot, a mom throws open a giant scrap book and invites the audience into family-friendly DC, where power lunches become romantic rendezvous (with your own spouse!) and spy games are left to the kids.
The campaign, entitled "Power Trip," goes live today and replaces the old DC slogan, "An American Experience."
Even with all those tantalizing political euphemisms, I'd still rather see Orlando. Every major American city would be better off with a gigantic Disney theme park.
Comments
I have no doubt that DC would be a fabulous place to go on vacation, with kids or without, but this makes it look seriously tacky and only fit for uncool soccer moms.
Yet another tourism destination with no interest in actually attracting tourists.