Because Rappers, Like the French, Never Pronounce the Last Few Letters in a Word


The MySpace homepage has Taco Bell's "Why Pay Mo'" campaign site heavy on the spin.

If you're feeling particularly masochistic, give yourself a shout-out in the campaign rap song while the dead presidents gyrate in their new bodies (likely lifted from New Kids on the Block). Oh, and play with the rap name generator. (Mine is "Allota Beanz.")

Sorry, Taco Bell, but you missed the rap boat when Ronald McDonald got down with the homies in, like, 2003. (BTW, I'm lovin' how every time some cringe-worthy brand panders to the minority demographic, the campaign names are always made up of some artfully punctuated phrase. Malcolm X would beam with pride.)

by Angela Natividad    May-19-08   Click to Comment   
Topic: Online   

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Wow. There's not an original idea on that site. The rap name creator is a blatant rip-off of existing generators. The entire mess looks like it was completely produced by wannabes. Taco Bell sells Mexican food that Mexicans recognize as fake. Now they're appealing to hip-hop enthusiasts with music and imagery that the audience will recognize as fake.

Posted by: Kool Moe Dee on May 20, 2008 10:43 AM

this was done by Attik, not DraftFCB

Posted by: oatsoda on May 20, 2008 1:31 PM

well, you know it's awful when even draftfcb is quick to note they had nothing to do with it.

where's the agency synergy? didn't draftfcb do the awful tv with the dudes rapping at the drive-thru?

Posted by: Kool Moe Dee on May 20, 2008 2:04 PM