Publicity Ploy Gets Worst Copywriter Hired, Nets Agency Press


Oh the games people play to get their name in the press or to land that dream job. For Yutaka Tsujino, the "disastrous" two years he spent at Crispin Porter + Bogusky wasn't enough to quench his creative needs. Now, after dubbing himself the World's Worst Copywriter and launching Yutaka Sucks, he's landed a job at Seattle's Creature because, well, Creature Co-Founder and Creative Director Jim Haven thought the job search effort didn't suck.

In the press release which had to be a nice break for the writer from the daily grind of monotonously shilling corporate dreck, Haven said, "Rarely do these kinds of stunts work unless they are brilliant. After visiting Yutaka's website and learning about his background and experience, we knew he was a perfect fit for Creature. We thought he was hilarious."

If creative awards are any indication, Yutaka doesn't actually suck having hauled in Andy's Gold and Silver; Cannes Bronze; Clio's Gold and Silver; London International Grand Prix Gold; New York Festivals Gold; One Show Silver and Bronze and more.

Hmm. Maybe this tactic will work for me if I ever decide to troll the hallways of Madison Avenue again having written, "I'm an ad guy. Or, at least, I was before I got fired for wasting too much time on the job writing Adrants," as the lead sentence of my Steve Hall page.

by Steve Hall    May- 8-08   Click to Comment   
Topic: Agencies, Good, Strange   

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Super, super, super...

Posted by: Page Schorer on May 8, 2008 3:34 PM

Dude, that site is fucking hilarious. I wish I'd done it. Then again, if I had, I'd be in danger of being legitimately employed by an agency again.

Posted by: Jolie O'Dell on May 8, 2008 6:22 PM

Yutaka was my copywriter partner at CP+B. He is one of the funniest people I know -- hilarious. I was going to send a "hate" reply here, (like the hate emails on his site as a joke) but, I just couldn't do it. The irony is that he's one of the most likable guys you'll ever know. But, most people wouldn't have understood that irony, and it would've seemed bitchy. ha

Posted by: Dawn Y. on May 8, 2008 6:52 PM

I just spent a good portion of my Friday morning laughing like a freak in my cube, jealous of this guy's wit and resume. And since I will never do anything that cool, I have no other recourse than to hate Yutaka. Yutaka sucks.

Fucking genius.

Posted by: Jetpacks on May 9, 2008 10:17 AM

Um, brilliant? Praytell, what is so brilliant about this? Is it so brilliant that you can't describe what's brilliant about it?

Proves once again that ad and pr agencies (Weber Shandwick hired a Bachlorette from ABC) are pretty much just ridiculous when it comes to hiring based on real criteria, such as intelligence.

Posted by: Really? on May 19, 2008 4:43 PM