Where Design's Concerned, Sharp Slices Pretty Dull


Design agency Sharp Communications is using temporary tattoos to promote how it "seamlessly blends HIGH OCTANE CREATIVE THOUGHT WITH BLUE CHIP STRATEGIC RIGOR." (Yeah, it was written just like that.)

The tats are objectively horrible. See the other two in the text below.

"We have created temporary tattoos just in time for Summer time fun. Look menacing in and around the beach or your town pool with Sharp Shark. Swear like a sailor and back it up with Sharp Anchor or radiate your vulnerability with Sharp Siren. Get noticed whether you're drinking longnecks in a honky-tonk or sipping gin and juice seaside."

Reading the above, I found it helpful to imagine these people were saying the words. It actually made idea seem like genius.

by Angela Natividad    May-28-08   Click to Comment   
Topic: Agencies, Bad, Guerilla, Strange   

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The Fred and Sharon reference...now THAT'S genius!

Posted by: Steve Hall on May 28, 2008 9:53 AM


Posted by: art on May 28, 2008 5:18 PM