Why Rubberneck from the Freeway When You Can Do it From YouTube?

Few things are more irritating than a manufactured crisis intended to scare you straight -- in this case, using the human tendency to rubberneck to guilt drivers into slowing down in less dire situations. Then again, few things are more provocative.

It's a fine line, I guess.

The stunt took place on Matakana Road in New Zealand. And if the logo on the marquee is anything to go by, I guess this was brought to New Zealanders by the Rodney District Council.

Huzzah -- I was right. Agency: Saatchi & Saatchi. Thanks in:fluencia for pushing it our way.