WPP Wants Rocket Scientists For Project DaVinci Dell Agency


At the end of last year, Dell and WPP hooked up to create Project Davinci, an agency created solely to staff the Dell account in Austin and around the world. Recently, WPP took out an ad in the Austin Statesman looking for, well rocket scientists because, apparently, advertising people aren't smart enough to handle the seemingly daunting task of creating computer ads. That or they just wanted to write an oh-so-witty headline they could enter in some award show.

Poor Casey Jones. It seems his dream agency is taking a bit longer to get on its feet. Adrants reader illustrates the point with the photo caption, "...I was in the shower and it hit me, all I needed to do to save my ass was to go out and hire rocket scientists."

by Steve Hall    May- 1-08   Click to Comment   
Topic: Agencies, Newspaper, Strange   

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Great. All I need to do to lose my job is get caught laughing out loud reading your infamous blog.

Call me a skeptic, but these kinds of goofball ads strike me as a red flag, the kind that gives one pause before accepting a position with an agency. Ah, If I had known in my youth what I know today...

Posted by: Jolie O'Dell on May 1, 2008 1:32 PM

Jolie, I aim to please by making people lol so much they pass their morning coffee through their nose!

Posted by: Steve Hall on May 1, 2008 1:44 PM

This is hysterical!! I can't believe they have gotten this desperate...I can only imagine what Dell is thinking.

Posted by: Lauren on May 1, 2008 1:53 PM

Rocket science aside, Dell's thinking what many other large brands are: "wouldn't it be nice to consolidate a lot of best-of-breeds into one hopefully-kickass agency that didn't have the endless infighting and competition inherent in the typical multi-agency environment?" Better to manage that crap within one agency than several, I guess.

Only thing is, the whole reason best-of-breeds are best is because they're not folded into some behemoth. And because their creatives aren't shackled to one client's work.

Posted by: Weave on May 1, 2008 2:25 PM

Too bad T3 didn't want to be bought. Otherwise they would have been on their way to being staffed.

Posted by: Austinite on May 1, 2008 2:48 PM

What's next? NASA recruiting for copywriters? Defense Department seeking armored bloggers? Ad agencies redeployed to Irag...

Posted by: John Gillett on May 1, 2008 2:57 PM

Actually.. I think that the 'rocket scientist' reference is with regard to the 1st employee hired.. the media director. He has a degree in astrophysics. probably a lure for those who are actually interested in an opportunity with the 'new' agency.

Posted by: nyc111 on May 6, 2008 6:53 PM