Amsterdam A Damn Good City With Damn Good Beer
Oh look. Amsterdam is cool. It's full of perfectly hipsterific people who dress colorfully, ride bikes, play stupid games on lamp poles, ride bikes, dance in the streets, ride bikes, hang out at delis, have big street celebrations, ride bike and, oh, ride bikes.
Oh wait. And they like to drink Amstel Light too because, well, Amsterdam is a Damn Good City for Damn Good Times with Damn Good Beer.
Or, at least, The Richards Group says so.
Comments
With the popularity of inhalable recreational intoxicants in Amsterdam, wouldn't beer just put you to sleep?
yeah. nobody in amsterdam drinks amstel light. and richards used a fratellis song in their spot, which is a scottish band, and a lazy choice at that. and the whole campaign is built on a pun i thought was clever when i dropped it on my third grade geography class.
meh.
I like it, even if it probably works better as a tourism spot than a beer advert...
ok, it sucks. because they keep playing the same frickin :15 cut-down OVER and OVER as I'm trying to watch the lakers/celts. dah da doot dah da doot da da do-dah do-dah doot. heard it enough in the ipod spot a year ago, dallas-texas dudes.
Art Director: It's a farkin' rad city with hot ass chicks, pot and prostitutes!
Copywriter: A damn good city with damn good beer.
CD: How bout "dam" & "bier", that's how they spell it over there...
Stan: "I love it!"
Client: Don't you think Americans will think we can't swear and spell beer?
Just what IS the tune playing in the background of the Amstel light/Amsterdam commerical--and who is the artist?