I Could Be Wrong, But I'm Pretty Sure This Would Piss I.M. Pei Off
Apple is set to open its first France-based retail store right underneath the Louvre Pyramid. The store will be two stories high and will sit alongside brands like Sephora, Esprit and Virgin.
The Fortune blog -- linked above -- noted the Louvre Pyramid, which was built by I.M. Pei, would complement Apple's glass-encased Manhattan Fifth Ave. store nicely.
The image at left comes courtesy of Why Travel to France. It isn't likely Apple will totally appropriate the Pyramid -- but hell, Steve Jobs is a really persuasive guy. All he has to do is hold a conference in front of the museum and go, "This is going to be ... insanely great." (For effect, maybe he can whip a lighter, faster Pyramid out of an envelope.)
Who'll argue? Sarkozy? The Wall Street Journal? God? No.
Topic: Brands, Outdoor, Packaging