Morbid Press Play Capitalizes on George Carlin's Death

george_carlin_sitting.jpg

Today, not more than a few hours after word of George Carlin's death spread across the internet, this atrocity arrived in the Adrants inbox:

"Today, we learned of the passing of comedy great George Carlin, an unintentional champion of freedom of speech.

Over the years, the discussion of WHAT CAN BE SAID on TV has raised eyebrows, and court gavels. From "period" to "pregnant," how are companies talking to their audiences these days and how has it changed since years before.

An editor at [redacted] is available for commentary on this new media culture, including:

- Talk Dirty: Have new forms of advertisement--in reality TV, blogs and beyond--helped increase sales and trust in the company's products?

- Pop Culture: How is today's media culture, with reality television and blogs, making the line between public and private erode?

- Method to Madness: What is the company's reasoning for addressing its consumers in such an open manner as opposed to 20 years ago?

I look forward to your interest and will follow up soon. Alternatively, you can reach me at [redacted].

Best,

[Redacted]"

If you're press and have an interest in advertising, you know who this is from. If you aren't, it really doesn't matter because the people (and their representatives) who sent it will read this and get the message without having to endure a litany or rude commentary which would serve no one well. Let's just call this a public service.

There is absolutely nothing wrong with a company or media outlet latching on to a current news event or trend to either further discussion of the event or to self promote. But to attempt to tie the death of an iconic comic to some stupid social media trend is, well, stupid...and idiotic...and dumb....and insensitive...and unfeeling.

by Steve Hall    Jun-24-08   Click to Comment   
Topic: Magazine, Online, Opinion, Strange, Worst   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

you gotta love the 250x300 contectually generated adspot just under this post from Google with repleat with a picture of GC announcing: "ringtones of GC" are available!


Posted by: arthur barbato on June 23, 2008 4:16 PM

George Carlin, "an unintentional champion of freedom of speech," would laugh at this intentional atrocity of PR.

To manipulate the story of his death for someone's own self-promotion, well, I guess that's about as free as speech can get.

Posted by: Ben Kunz on June 23, 2008 4:49 PM

"250x300 adspot"?

We saw nothing of the kind. AdblockPlus is an essential tool for good reason.

-- B

Posted by: B on June 23, 2008 5:53 PM

I think we should be told who sent that email out and on whose behalf.

Come on.

Or, at least give us some clues.

Posted by: Radio Barking on June 24, 2008 1:48 AM

I wish Bill Hicks were around to see this. We might have had the first documented case of spontaneous human combustion and/or head exploding syndrome.


I, for one, would rather keep the sender secret. For once we can talk about something ridiculous without benefitting the assholes responsible.

Posted by: pat smith on June 24, 2008 3:49 AM

250x300 adspot"? B- That is the approximate size of the banner ad spot posted through Google ads on this site that appeared with a signed picture of a smiling GC in the unfortunate contextually relevant ad displayed.

Any questions B?
Feel free to call or email me.
Or just go f**k yourself, k B? ;P


Posted by: arthur barbato on June 24, 2008 10:42 AM

Jesus, I got that one too. Really bad taste.

Posted by: Dabitch on June 25, 2008 9:07 AM

Least he GOT an ad. Now, when Dangerfield passed away...

Posted by: bg on June 25, 2008 2:09 PM

OMG, as a former ad journalist and current ad flack, this is as low as you go. Well, as low as THEY go. Bad flack. Bad.

Posted by: Teresa Buyikian on June 25, 2008 3:30 PM

I like how they said he was "unintentional". Sort of like the way the Al Gore is the "unintentional champion" of global warming hysteria.

Posted by: charles on July 2, 2008 5:45 PM