The Tour de France Needs a Champion: YOU
Take Back the Tour -- not to be confused with Take Back the Night, though it wishes to be taken just as seriously -- is a movement that aims to "champion [Tour de France] riders who compete clean, while giving a platform ... to [their] passionate fan base."
More to the point, it reminds bike junkies that VERSUS (the sponsor!) is "the exclusive cable television home of the Tour de France."
"Show me another sport that's as tough, as demanding and as epic in its grandeur, grit and beauty than the Tour de France, but it's a competition that has seemingly lost its way over the past few years," said SVP Bill Bergofin of Marketing and Promotions for VERSUS. "[This] campaign ... will provoke a dialogue ... which will hopefully help to restore the Tour to its glory."
Three cheers. Having done that, watch two of the campaign manifestos (their word, not mine!):
For an effort encouraging fans to "screw the politics," those spots felt pretty political -- and ardent, too. But the Tour de France just does that to people, or else I'm still heavily under the influence of the bike I bought three weeks ago. (It's not just a mode of transport. It's a way of life.)
VERSUS will host coverage of the Tour de France from July 5th to 27th. Expect about 14 hours of blood, sweat and tears per day.
The agency responsible: Concept Farm.
Topic: Campaigns, Commercials, Events, Good, Online
why does the girl in the poster have her mouth open?
why does the girl in the poster have her mouth open like that?
Demonstration of passion?
It's not a girl. He's a macho young gentleMAN. I know him, he's kool. I also know that he gets a lot of this kind of s__t from idiots. He's just the cutest thing since Britney, it's ok T-REx i won't let them badmouth you man. Take it Back!
How will I take back the Tour? i'd hire MLB execs. They somehow came out fine from their steroid fest.
I just got a prescription for steroid nose-drops today. I wonder if it will perform like Lance.
you're both wrong/right.
the human in the ad is a hermaphrodite.
i want to see if anyone steps up and "takes back the tour" this year. clean.