U.S. Cellular Brings Love to the World


Oh for fuck's sake! Are you kidding me? "That's why we do more than just connect calls. We believe in connecting people." Seriously? Well, U.S. Cellular, if you are so great at connecting people and making the world a perfectly happy, feel-good place, why don't you dial up Osama Bin Laden, Kim Jong-il, Omar Al-Bashir, Pervez Musharraf, Than Shwe and the rest of the world's dictatorial idiots, feed them some of your feel-good crap and see if you can, in fact, help the world become a better place. That, at least, would be worthy of producing these sixty seconds of sugar-coated puffery.

Damn, that was bitchy! Hey, at least it's beautifully shot, moody and not yet another idiot Verizon spot. And the outdoor isn't bad.

by Steve Hall    Jun-26-08   Click to Comment   
Topic: Bad, Commercials, Creative Commentary   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.




Posted by: Chris on June 26, 2008 12:05 PM

I've been in the biz a long time, and every time I see shit like this I cringe... What the fuck are these people smoking? Both the agency and client should be shot with shit for not only producing this... But to actually believe anyone in their right mind is going to be affected by it!

Posted by: george parker on June 26, 2008 3:32 PM

Next you're going to tell me that they won't really help my illiterate dad read his bills either.

Posted by: Keli on June 26, 2008 6:16 PM