An Advanced Guide to Create an Editorial Calendar That Boosts Conversions

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If you're serious about content marketing, you need to have a solid editorial calendar in place. Not only will this keep your content strategy organized and on track, it can also help boost your conversion rates.

Here are a few tips to create an editorial calendar that can help increase your conversion rates:


Identify Your Goals

Before you can start creating your editorial calendar, you need to know what your goals are. What are you hoping to achieve with your content? Do you want to increase brand awareness? Drive traffic to your website? Grow your email list?

Once you know what your goals are, you can start mapping out your content strategy. Figure out what kind of content will help you achieve your goals and start planning accordingly.

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by Steve Hall    Jan-11-23    
Topic: Publishing



Why Video Marketing is Guaranteed to Boost Your SERP Ranking

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If, for some reason, you have doubts about the importance and efficacy of video marketing, then all you have to do is Google the number of hours people spend on YouTube. Those statistics will be enough to get your attention. Brands that capitalize on this behavioral pattern, reap higher benefits and get a better rate of return compared to other mediums of marketing.

Famous YouTubers like Logan Paul and Mr. Beast have become icons in a short period and small brands are trying to emulate their success. That is why if you aren't incorporating video marketing in your marketing campaigns, you are not only missing out on customers but your SERP ranking will also get affected.

Learn about its importance in this post and how it is the fastest way to a first-page SEO guarantee.

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by Steve Hall    Dec-23-22    
Topic: Video



4 Companies That Can Help Your Business Evolve With Consumer Trends

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Consumer shopping and buying patterns never remain stagnant. As a business, you need to keep up with shifts in the marketplace. Otherwise, you can quickly start to lag behind and lose sales to your competitors.

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by Sofia Hernandez    Dec-14-22    
Topic: Tools



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Digital Experience Platforms (DXPs): What Are They And Should You Build One?

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In digital marketing, delivering an excellent customer experience is essential to success. And to do that, you need a Digital Experience Platform (DXP). But what exactly are DXPs, and why do you need one? Let's take a closer look.


What's A Digital Experience Platform (DXP)?

A digital experience platform is a comprehensive software solution that assists organizations in creating, managing, and delivering personalized digital experiences to their customers across all channels. A DXP includes:

- A content management system (CMS)
- A digital asset management system (DAMS)
- An eCommerce platform
- A customer relationship management system (CRM)

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by Steve Hall    Dec- 1-22    
Topic: Tools



How AI Helps You Build A Data-Driven Marketing Strategy

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This article is an informative and precise description of how AI applications help the marketing sector to make deliberate choices based on the collected and analyzed data. In addition to a thorough explanation of how AI can be handy in this field, you'll find the main examples of how AI helps to solve marketing problems.

AI technology is a comprehensive term that encompasses a wide range of technologies such as natural language processing, ML, deep learning, computer vision, and many others. AI has been revolutionizing many sectors, and its applications and innovative solutions are no less even in the marketing field. The ability to analyze data effectively is what makes AI superior to anything else. But before we get to AI-based systems, let's talk about what marketing strategy is and what makes it data-driven.

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by Steve Hall    Dec- 1-22    
Topic: Tools



8 Tactics for an Effective YouTube Social Media Strategy

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YouTube is the second biggest website worldwide. It's also the most popular video-sharing platform that everyone can agree on. Whenever you've come to think about video content, YouTube will stand out first among other channels.

Now that everyone tunes in on YouTube for everything, such as watching the news, finding recipes, and checking the latest gadget unboxing, having content on this platform can benefit you as a business.

Think about it.

People just go straight to YouTube whenever they want to watch "something." That means the chance of your content getting viewed is pretty huge. If you produce popular content like a tutorial video, YouTube is a great place to share it with the world. Instead of using a website only, you can incorporate YouTube as a part of your marketing strategies to get the word out more widely.

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by Steve Hall    Dec- 1-22    
Topic: Video



Top Marketing Strategies to Boost Your Business

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No matter what stage your business is in, it's important to have a solid marketing strategy in place. In this blog post, we'll discuss a few top strategies that can help boost your business. Whether you're looking to increase brand awareness or drive more sales, these tactics will help you achieve your goals. So, read on for tips that will help take your business to the next level!


Email Marketing

The first marketing strategy on this list, and one that just so happens to be the most effective, is e-mail marketing. Did you know that compared to social media, e-mail marketing can be up to 40 times more effective? The concept of e-mail marketing is very simple. All you are doing is sending emails to all of the customers' e-mail addresses you have.

Although the concept is quite simple, there are quite a few ways you can go about it. For example, they are promotional emails, acquisition emails, retention emails, and e-mail newsletters. By using retention emails, you can remind customers that you exist by giving them promotions for certain products they showed interest in in the past, for example.

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by Steve Hall    Nov-14-22    
Topic: Brands



How to Craft the Perfect Google My Business Post

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Since Google My Business (GMB) launched in June of 2014, there have been many posts on social media from people talking about their experience with the new system.
While there are diverse opinions on why the platform was created and what it hopes to accomplish, one thing is clear - if you aren't taking advantage of this free advertising opportunity, you're missing out!

With that in mind, let's get into a quick review of GMB optimization and learn how to write the perfect GMB post so that it gets noticed by those who can help you grow your business.

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by Steve Hall    Nov- 7-22    
Topic: Tools



Tips to Improve Conversions for Your Pay-Per-Click Campaigns

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Pay-per-click (PPC) can be an effective way to attract new customers-- when it's done right. There's nothing more frustrating than getting lots of clicks without any conversions. This issue typically indicates a gap in the messaging, a lack of relevance, or a lack of clarity.

Here are some practical tips to help you improve conversions for your next PPC campaign.

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by Steve Hall    Nov- 7-22    
Topic: Tools



Seo Trends For 2023: Predictions You Should Consider

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It's important to remember that SEO is a dynamic industry. What new developments should we expect in the world of SEO in 2022? This article has prepared and examined a list of SEO trends expected to impact the sector.


1. The Importance Of The Featured Snippets Will Grow

Featured snippets were developed with mobile optimization in mind. Since featured snippets now take over 50% of a smartphone screen, this has been beneficial. The ability to preview features has permanently changed the game.

This is the situation since feature snippets appear twice in the first SERP. However, people needed clarification that featured snippets for adverts took a little time, and many chose not to click answers on them.

Even after Google eliminated duplicate search results using featured snippets and the top organic results, featured snippets are still a crucial component of SEO. Since then, Google has developed a range of featured snippets to answer queries as quickly as possible.

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by Steve Hall    Nov- 7-22    
Topic: Trends and Culture



Why SEO IS Important for Businesses In 2022

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The world's businesses are online, and no business can survive without a great online presence. SEO is the best practice to improve your online visibility on search engines.
Whether you're in a service or product business, you need to get the help of SEO to get organic traffic on your website. SEO makes your website search engine friendly, and your target audience can easily access your page. It helps in increasing the domain and page authority of your website.

The following blog will discuss why SEO is important for businesses in 2022. Let's start with a better understanding.

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by Steve Hall    Oct-28-22    
Topic: Tools



How to Use Videos in Your Next B2B Marketing Campaign

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Your customers don't have time to read through pages of product research and promotional materials. They have businesses to run! That's why video is such an important tool for B2B marketers.

Video engages your potential clients much better than standard text. For example, using video in your email marketing can result in a 300% boost in click-through rates. And, landing page videos can increase conversions by 130%.

Video content is more trustworthy and easier to access than text. And it's not just for social media pages and YouTube ads. A great B2B video hooks the viewer and leaves a lasting impression. Text-based content can't do that.

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by Steve Hall    Oct-24-22    
Topic: Video



SEO: Schema and Markup Data Guide - A Rough Guide

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Schema is one of the key elements when it comes to search engine optimization. Webmasters have considered it one of the most powerful forms of SEO.

The schema markup is a structured form of data that enables search engines to read your website pages in a better way. More than that, it also helps to improve the website's online visibility with the help of featured snippets and rich snippets. The inclusion of structured data is a potent way to increase search rankings indirectly as it creates social signals for search engines.

The best thing about the schema is that anyone can add it to their website without needing a web developer. But you must ensure that the metadata you include has the proper format, as it directly impacts the SEO performance.

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by Steve Hall    Oct-17-22    
Topic: Tools



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