One Man Dares to Sing Opera Before Simon Cowell.


His name was Paul Potts. During his unexpectedly spellbinding audition on Britain's Got Talent, he touched the hearts of viewers everywhere. (Really. I don't know if it was his voice or the pop show context or what, but I've never seen anything like that on American Idol.)

The crescendo: Before he went on to win the show last year, he was a mobile phone salesman. So now T-Mobile's using his defining moment in a German ad campaign. (Nice touch with the little girls and businessmen crying over their mobile phones.)

The closer (translated from the German): "Life gives us extraordinary moments. The beauty of it is that we can share them." What a charming lesson in opportunism.

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We're working with an Opera company and they were blasting this dood at the last meeting we had, saying he had one song and the rest was a bust. I'll take their word for it but trust that this campaign will be seen as a weak mainstreamification of sub-par 'opera.'At least thats the way the opera fans of the world will see it.

Posted by: dm on July 28, 2008 3:16 PM

So what? That's great about your colleagues and their opera critique, but it's not an ad about opera, it's a commerical about how a wireless company provides a way for people to share moments, moments that are special to them - whatever those moments may be - an opera peformance that they're untrained ear finds to be moving, a kid in a school play, finding a long lost love, heck, a 1970s video showing a lion named Christian reconnecting in Africa with two Aussies who bought him at Harrod's. I think the spot does a good job at conveying its message. Just my opinion...

Posted by: Jenniferwriter on July 29, 2008 3:10 PM

I agree - it's not for opera fanatics, its for regular folk by an average Joe. I thought the spot was great, and when you watch the original video you could tell how incredibly moved the audience was. He's helped bring opera to a broader audience - screw the opera snobs, his story is great (and his rendition of the song is as well)

Posted by: Sean on July 30, 2008 12:01 PM