Scare Tactics Used to Talk You Onto GM's Used Car Lot

used-car-ambush.jpg

"There's great confusion among consumers about what constitutes a certified used vehicle," preaches director Mark Mathews of GM's Used-Vehicle Activities, eyes wild with foreboding.*

"Manufacturer certified vehicles offer new-vehicle-like benefits and financing options where others do not; private sellers being the most risky option."

If you're not sufficiently flooded with self-doubt, go get ambushed. Fear monger of choice: Mullen.

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* Okay, not really.

by Angela Natividad    Jul-24-08   Click to Comment   
Topic: Brands, Campaigns, Online   

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Comments



Comments

I want the 5 minutes of my life back that I spent on that website.

Posted by: Izaak Jordan on July 24, 2008 3:41 PM

Struck did some serious work on the back-end of the site - it's really impressive!
Check out some behind-the-scenes: www.deconstruckt.com

Posted by: MO on August 14, 2008 3:59 PM

Struck did some serious work on the back-end of the site - it's really impressive!
Check out some behind-the-scenes: www.deconstruckt.com

Posted by: MO on August 14, 2008 3:59 PM