Energizer Appeals to the Urchin in Us

Under the tagline "Never let their toys die," Energizer UK depicts kids in various states of, uh, toyless engagement. The campaign won top accolades in Press Advertising at the Cannes International Ad Festival.

See the work (helpfully labeled by ME!):

o Merry-Go-Hostage
o Pretty Pretty Puppy
o Not Quite Rain

Put together by DDB/South Africa to support Energizer's "longest-lasting battery" position. Awesome stuff. What'd you guys do, spend a week at the primary school?