Giant Dolls Encourage Canadians to Change Mobile Providers


Or not.

To harvest new users, Canadian wireless firm Fido deployed white male and female figures -- refugees of rebel bathroom signs? -- across Toronto. They've appeared as chalk art, or hanging from trees, and recently as big-ass balloon dolls, quietly coaxing viewers to text 411 to 10987.

The effort's been toted as the first Canadian use of "flogos" -- flying logos.

Rubberneckers that text 411 to 10987 get invitations to upcoming "Fido Sessions." Some, like the Art Sessions, seem infinitely cooler than the guerrilla campaign itself. See artist The Dark put up some wheatpaste art from an Art sesh. (Why Fido wants to teach art, I don't know, but if it keeps those crazy kids with knives off the streets...)

Organized by Bos, Toronto, which previously did a really neat thing for Fido where billboards threw snowballs at each other.

by Angela Natividad    Aug-20-08   Click to Comment   
Topic: Brands, Campaigns, Events, Guerilla   

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i texted into this.. and get text invites every few days PLUS pre-recorded phone messages from hipsters telling me to come down and join in on the fun parties. sigh.

also, the cut-out flyers were pretty garbagey downtown this weekend. just scattered on the ground everywhere.

Posted by: paige on August 20, 2008 1:56 PM

The Dark stuff is great. There were heaps of those hanger things around on Sat and some did fall down but I saw them doing a clean up so I thought that was pretty good of them.

Posted by: Danielle on August 20, 2008 4:21 PM

"seem infinitely cooler than the guerrilla campaign itself" - that's a big harsh Angela.
There is a place in my heart for these big blow-up dolls as they remind me of the Stay Puff Marshmallow Man in Ghostbusters.

Posted by: Jack on August 20, 2008 4:47 PM

more, at times, just means more.
80's are over, guys. coming up with an idea and just making it's actual physical size big is a fast and easy way to "solve" a brief.

Posted by: decrisp'em on August 25, 2008 10:45 AM