Ice Cream Man Seeks Beautiful People, and Hopefully Some Paparazzi


I just got word that Ice Cream Man, which I guess hocks freezer pops to indie bands and starlets, is looking for events to sponsor. In addition to being liberally photographed with all the right people, the company's mission is to travel the world giving ice cream away for free.

Wish they were around when I was a kid, because seriously, those suburban ice cream truck guys were stingy. They wouldn't take pennies, for a start. If you're gonna make a living driving 2MPH and playing a repetitive tune in order to bait children into racing over to your goddamn truck, don't act like you're selling ribeyes in SoHo.

by Angela Natividad    Aug-27-08   Click to Comment   
Topic: Events, Guerilla, Promotions   

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The real Ice Cream Man:

Posted by: dm on August 27, 2008 12:45 AM

Seriously, Matt Allen has gotta be one of the nicest guys I've ever met in my life. My old Go Farm business partner Brian Kupetz is close with Matt and developed his latest website. Matt's got a great thing going for him, and is non-stop in his mission to pass out more free ice cream than anyone in history. Everyone likes ice cream. So Matt rubs up with all of the big bands at ALL of the big concerts and big-draw summer festivals. Look at his Flickr stream...tons of shots of him and Playboy bunnies...need I say more? There's something huge and successful in Matt's future, you can just feel it being near him. Kudos!

Posted by: Greg Huntoon on August 27, 2008 2:17 AM

I have worked with Matt Allen a.k.a. The Ice Cream man for several clients and he is a great vehicle for reaching M/W 18 - 34. He is very creative and accomodating and he always over delivers.

Posted by: Corey Weiss on August 27, 2008 1:06 PM