Levi's Peels Away Life's Excess, Returns to Simplicity


Some won't like this commercial because, once again, Levi's, with help from Cutwater, is attempting to position its brand as something much more than it is. Oh wait. No. It's not. It's actually acknowledging the fact it's a simple jeans brand. The fancy things in life aren't as important as your favorite pair of jeans and all that comes with them.

The spot, shot backwards, follows a model as she leaves a photoshoot and returns to her normal life, complete with her perfect, properly facial-haired, exotic-ish-looking boyfriend. It will debut during the season premiers of Gossip Girl September 1.

It's well done and, OMG, we like it.

by Steve Hall    Aug-27-08   Click to Comment   
Topic: Best, Brands, Commercials   

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thx Steve. wetsu.

Posted by: GEORGE ARCHIBALD BISHOP on August 27, 2008 3:13 PM

It's pretty and nice but the ad seems to progress from one form of superficiality to another. I wouldn't call your cliché super-hot models real, simple or basic.

Posted by: Mark on August 27, 2008 4:54 PM

Why does all the TV from cutwater seem to rely on a cheesy effect or technique? Raybans, now this.

Posted by: Bob on August 28, 2008 11:22 AM