Most Interesting Man Tries to Stay Interesting


Apart from the fact Dos Equis' Most Interesting Man in the World conjures, somewhat, Charlton Heston's Moses (or is it George Parker?), he's well, just not that interesting in this second outing of the campaign. That's par for the course when a campaign initially breaks from the mold and then tries to maintain that break over time. What was once new and different now becomes "Oh, it's those weird Dos Equis ads again." which, in some respects, isn't such a bad thing in this era of continuously changing brand direction before the consumer has a chance to understand the initial direction.

Euro RSCG is behind the campaign which consists of three television spots which you can view here.

by Steve Hall    Aug- 1-08   Click to Comment   
Topic: Brands, Campaigns, Creative Commentary   

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Screw DosEquis and their rollerblade hating.

Posted by: Nah on August 1, 2008 12:17 PM

Must disagree, Professor Hall. The radio campaign is well-written. "He once built a city out of blocks. Today, over 600,000 people live and work in that city. Whenever he goes for a swim, dolphins appear. Alien abductors have asked probe them."

I remember those lines and I didn't write them. But I will not punch the radio to another station if I hear that ad come on.

And considering they are up against the very dominant Corona in the oft-maligned Mexican beer category, I think this approach is at least unique.

Not sure about the tag, "Stay Thirsty, my friends." Seems to imply that Dos Equis will not satisfy.

Posted by: Jetpacks on August 1, 2008 1:08 PM

"The Continental." Walken. SNL.

Posted by: Edward on August 1, 2008 4:25 PM

the continental, was, of course a TV "personality" in the 1950s who introduced movies....
inspired continental cuisine
and the dance, the continental..........

Posted by: Jack O'Brien on August 2, 2008 10:52 AM