Put a Little Zappos in Your Day!

This Zappos spot, where a smiling courier hand-delivers a little bit of happy to customers in a small neighborhood, is infectiously charming.

I like how it brings the brand offline and makes it feel down-home and local: it's your friendly online shoe conglomerate! This approach would ring disingenuous for most internet giants, but Zappos has a coupla things going for it:

1) Getting a package in the mail gives people warm tinglies.

2) Its service really is just that good. The first time I placed an order with Zappos, the shoes didn't fit, and they sent a replacement pair even before I returned the old ones. "Just drop them in the mailbox whenever you can," the rep said (I could hear him smiling!), and boy did that feel nice. Cartwheel-nice, even.

Read more about Zappos' ad efforts riiiiiiiight here.