Something About Target Makes Consumption So Sexy


'Tis the season for back-to-school, and Target hits the notes without once going flat. In its latest spot, two roomies meet for the first time, shake hands, then dance their asses off to Calabria by Enur. Sometimes they're battling; other times they're totally in tandem. Meanwhile, they manage to magically decorate their oversized room.

Sassy stuff though. Tagline: "Be happy together, design together, save together. At Target." But it could also have been "West Side Story, meet Conspicuous Consumption. Now wiggle away your differences."

Think the happy together signals the birth of a new cover song? The Turtles had kind of a Target vibe going on, and it'd make a nice transition from Hello Goodbuy.

by Angela Natividad    Aug- 7-08   Click to Comment   
Topic: Brands, Campaigns, Commercials, Good, Television   

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I think calling this ad sexy is crossing a line. Why can't it just be fun? Why did you have to bring sex into it. Girls should just be girls sometimes.

Posted by: CS on August 9, 2008 11:40 AM

Last time I checked kids these days don't get 900 square foot lofts for dorm rooms, but I could be wrong. Target is the nail on the head this season, but it doesn't seem to be helping with their retail sales. Let's hope the trend changes soon!

Posted by: Nick Kinports on August 10, 2008 12:54 AM

I don't know...Happy Together will always mean Golden Grahams to me.

Posted by: Alanna on August 11, 2008 10:26 AM