Arby's Hijacks Billboards in Atlanta


A Fletcher Martin "insider" tells us, "Fletcher Martin (on behalf of our client, Arby's) is hijacking billboards around Atlanta during rush hour tonight to remind drivers they should be 'thinking Arby's.'"

Nice effort.

by Steve Hall    Sep-18-08   Click to Comment   
Topic: Outdoor   

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Love it.

Wonder if they will get their wrists slapped or whether they paid for the media space like good lads?

Posted by: Floyd Hayes on September 19, 2008 12:03 PM

Why should they get their wrists slapped? Clearly it is not against the law to have a cool balloon and fly it. :-)

Posted by: Herbert on September 19, 2008 11:22 PM

Nice. Sometimes the most impactful marketing ideas are simple. Power in simplicity.

Posted by: Caswell on September 20, 2008 7:46 AM