Because Being Uninsured is Almost (?) Like Being Naked


To draw eyes to the 6.7 million uninsured residents living in California, Blue Shield erected 40 naked statues at a Los Angeles-based event for universal healthcare coverage. Each statue is frozen in a vulnerable position, which reflects the state of people living without healthcare coverage.

I like the effort. It brings a bit of provocation to a public landscape without making it seem cluttered with advertising. See more photos.

by Angela Natividad    Sep-10-08   Click to Comment   
Topic: Cause, Events, Good, Guerilla   

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I like the concept, but the message has a lot of political undertones. The November elections are critical to this issue, and I can't help but wonder if the campaign is designed to bring attention to a consumer need or support a political agenda.

Posted by: ADMAVEN on September 10, 2008 10:48 AM

if this is regarding insurance and vulnerability, wouldn't a truer depiction have the statues bent over???

but then again, THAT would be too much for our virgin eyes.

Posted by: Ivan on September 12, 2008 12:38 PM