Oasis Contracts Street Musicians to 'Leak' Album in Subway Stations


For its album Dig Out Your Soul, which debuts October 7, Oasis gathered 15 street bands and taught them the lyrics and sheet music for four of its new songs.

Lat week, the bands were then deployed all over the city -- mostly to subways -- to perform the music with their own flavor. Each performance featured a little sign that said, "You are the first to hear this new Oasis song" -- bringing a little bit of magic to busy commuters, and some eclectic street charm to Oasis's new oeuvre.

Nice to see the high-profile artists disseminate their music with such an open-arms, interpretive approach. Feels so human. And dare I say it? -- social. Watch video here. See more at Creativity. Execution by BBH/NY. The Malloys of HSI helped direct.

by Angela Natividad    Sep-17-08   Click to Comment   
Topic: Campaigns, Good, Guerilla, Promotions   

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awesome. I hope one day I'm executing great ideas like this.


Posted by: Zackery on September 17, 2008 11:51 PM

Pure genuis

Posted by: Jetpacks on September 18, 2008 7:03 AM

Nice idea, they also gave away some sheet music through the NME and their website: http://www.oasisinet.com/digoutyoursoulsongs/

Posted by: Chris on September 18, 2008 8:24 AM