Saddled with a Chest Mat? Bodygroom Manalogues Channel Angst


Riffing off The Vagina Monologues, Philips launched the Bodygroom Manalogues, a web campaign where a chiseled, slightly scruffy guy performs inconsequential rants -- most related to body hair -- under poor light. Submit your own "manalogue" to see if it's worthy of web staging.

To curb any lingering speculation about what the campaign is for, a Philips razor hovers casually in the lower left-hand corner. Mousing over it makes the razor stand to attention -- decidedly phallic -- and freezes the video.

This is probably about as engaging as a razor campaign gets, short of men shaving off their carpety bits for a webcam and calling it interpretive art. Like that weird second puberty thing from last year, the Bodygroom Manalogues is part of Philips' ongoing Shave Everywhere campaign.

by Angela Natividad    Sep-23-08   Click to Comment   
Topic: Brands, Campaigns, Online, Strange   

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"The smaller the nest, the bigger the bird". Word.

Posted by: angryjo on September 25, 2008 8:14 AM