Ad Support Used to Raise Value of Oil Painting


To promote the work of painter brother Marc Dehareng, Belgian 'net junkie Renaud Dehareng launched One painting -- and unfortunately, not the most charming one -- was chosen to become "the future most expensive painting in history." To hike up the dollar value, advertisers bid to have their sites represented when users mouse over the art.

Two advertisers have bid since the launch two days ago, bringing the painting's value to ... drumroll, please! ... $11.50. When we clicked on the painting today, it brought us to, "studies and consulting in aquatic environment."

Neat idea, but the execution lacks charisma.

by Angela Natividad    Oct- 3-08   Click to Comment   
Topic: Online, Promotions, Sponsorship   

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I love the idea - we still don't have a solution to bridge the gap between social media and measurable brand value generation - but this is a step in the right direction!

Posted by: ADMAVEN on October 3, 2008 9:56 AM

I love this site

Posted by: iso 17025 on October 5, 2008 4:16 PM