Ball of String Captures Moment of Love


Oh wow. This ad, capturing the precious moment between two people when they decide to ask and answer one of life's biggest questions which, in a big way, will determine how they live the rest of their lives together, is, by far, one of the best we've seen.

With nothing but a ball of string and some ingenuity, one man expresses his eternal love for the woman of his dreams. Love does, indeed, rock.

Created by The Richards Group for Zales, this commercial features music created specifically for the ad by Robert Francis. The song is entitled Don't Forget Love and was produced by PrimalScream Music Creative Director and EVP Nicole Dionne.

by Steve Hall    Oct-14-08   Click to Comment   
Topic: Best, Commercials, Creative Commentary   

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Definitely a cute ad, very sweet, but it's right out of a scene from Stepmom, with just a little more work. The last shot kind of ruined it for me too. While I liked it, I was left thinking they could have done more.

Posted by: Alison on October 14, 2008 1:17 PM

Okay I was prepared to be all cynical as usual, but you're right. It was great.

And I was so wishing it wouldn't end with that evil "DeBeers" logo. Thank goodness it was somebody else (Zales) at least not directly involved in diamond atrocities.

Posted by: B on October 14, 2008 5:17 PM