FLY PIZZA Works with the Munchies, Not Against It


In a stroke of genius, Italy's FLY PIZZA used packages of rolling paper as business cards to promote its night delivery service.

"The initiative was a total hit among FLY PIZZA's customers: they took home smoking paper packages and delivery phone calls increased sensibly," said Publicis/Milan, which hatched the idea after noticing that many FLY customers are young smokers that ostensibly roll cigarettes to "save money." (A cute way of saying the late-night fanbase is probably high off its rocker when the 2am orders start pouring in.)

Research in motion!

by Angela Natividad    Oct- 2-08   Click to Comment   
Topic: Brands, Good, Guerilla, Packaging, Promotions   

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Reminds me of the "Happy Guy" sample packets + business cards in Half Baked.

Posted by: msltrojan on October 2, 2008 7:23 PM



Posted by: zackery on October 2, 2008 8:05 PM

Heh, I was in an electronica duo in the UK that used printed rolling papers for flyers and had our own matchbooks way back in 1996. Happy daze.

Posted by: fourstar on October 3, 2008 3:47 AM