'Goddess of Money' Throws Weight Behind White Collar Lunch Hour


This may sound improbable, but "goddess of money" Ivanka Trump (don't you love PR people?) gives a damn what you have for lunch at work every day. Enough to blog about it, even.

She's partnering with ConAgra for something called the Lunch Trade. I'm not sure what it entails (Handi-Snacks but bigger? City-wide buffets? Mass sandwich-swap? Anything goes!) but it'll reportedly "impact" 15,000 employees across NYC and Chicago.

Wow. Sounds almost like genocide. Keep reading her blog for more details.

by Angela Natividad    Oct-15-08   Click to Comment   
Topic: Campaigns, Celebrity, Events, Guerilla, Promotions   

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This might be the worst move by ConAgra Foods since they brought back the Orville Redenbacher from the dead. The Orville move was creepy for 2 reasons:

1. It was creepy looking
2. Orville was a child molestor (little known fact that they don't tell you about on the packaging)

How desperate must ConAgra and Ivanka be to partner. Is her Q rating that low? The site itself is a travesty. It uses the Typepad blog engine, but moderates comments...yeah they really get social media and engaging with consumers online. No doubt Kevin Doohan, the king douche bag of digital was behind that move.


Posted by: Teddy Rockspin on October 18, 2008 12:23 PM