Hey, Weird: A Beer Ad Without T, A or Words Like 'Duuuude'


"Spoken Word," a Guinness ad, just debuted in Jamaica. It is pretty, and mystical, and it even takes a shot at being uplifting. "Reach for greatness," it concludes, shortly after a melodic spoken word artist -- whose words turn wisps of time into wings on his back -- fades from view.

Substantial but casual. Kind of like Guinness, actually. Between the lines, it suggests drinking isn't confined to drunks, co-eds or singles pursuing carnal intrigue.

By Saatchi & Saatchi/London and production firm Shilo/Hanharan. Music by Human.

by Angela Natividad    Oct- 2-08   Click to Comment   
Topic: Brands, Commercials, Good   

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Huh. How long will it be before someone accuses Guinness of being elitist?

Posted by: Warren on October 2, 2008 2:05 PM

Or too abstract for beer. =P

Posted by: Angela on October 2, 2008 2:12 PM

I love it, but i'm a sucker for stuff like this.

Posted by: Mark Trueblood on October 2, 2008 3:05 PM

Top three mostdisgustung ads of the year! Yup, we have a real contender here! Peerless set selection. The most impressive delirium visions and delusions of grandeur I've ever seen in a n ad spot! Knocks the Shaky Jake Bud Lite ads right off the map.

...right up there with Wrangler reaching out to serious misogynists and serial necrophiliacs although MadMen still rules for product placement wins... peace out...

Posted by: adsthatsuckthedevilscock on October 3, 2008 1:27 PM