Love Diesel for its Mind, Not Just its Brain*

Maybe it thought "SFW XXX" gave people the wrong idea. Alongside new buddy the Accompanied Literary Society (which seeks to revive the culture of literary salons), Diesel asked celebrity authors to produce some short stories for its latest outdoor campaign.

The so-called "Flash Fiction" was broadcast on the face of One York Place, NYC, over the course of three days.

Totally falls into the shadow of HBO Voyeur (BBDO/NY). And while I like the idea of reviving the literary salon, I'm inclined to think people -- myself included -- are more receptive to illustrative storytelling. Especially when they have to read them off the side of a building.

By Idealogue and PanOptic Motion.

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* Here's some clarity for that "brain" reference.