Nike Gets Good, Bad and Ugly


Weiden + Kennedy has created another beautiful commercial for Nike. This one is direct by David Fincher and illustrates the glory of life's successes and accomplishments by following the lives and differing skills of two child athletes turned NFL football players, LaDainian Tomlinson and Troy Polamalu.

Adding appropriate emotion to the commercial is a remix of Ennio Marricone's moving L'estasi Dell'oro from the classic film The Good, The Bad and the Ugly, a film everyone should see if only for its grandiose spaghetti western cheesiness. Not to mention Clint Eastwood in his early cowboy years.

by Steve Hall    Oct-13-08   Click to Comment   
Topic: Brands, Commercials, Good   

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I rewound the DVR and watched it three times. Then I made my wife watch it. I loved it.

Posted by: Robb on October 13, 2008 9:51 PM

See the movie for its "Grandiose Cheesiness" or it's ground breaking and hugely influential cinematography and one of the greatest soundtracks of all time. Is it perfect? No, especially not when dubbed into english. But it stands up to today's films better than almost any film made at the time, and is definitely no more cheesy than any western made in Hollywood.

Posted by: Jacob on October 22, 2008 7:11 PM