Comcast, TiVo Grow Up and Get Hitched


To promote the fusion of Comcast DVR with TiVo, Biscuit Filmworks USA and Goodby, Silverstein & Partners give us "Separated at Birth."

It's a love story about a pair of TVs that part at the assembly line and serve two people in two different ways. In the end, the owners -- which start out as kids -- grow up and get together. Just like their favourite TV services.

Almost too cute to stand. The split ad format keeps eyes bouncing back and forth, and a simple narrative prevents captive audiences from snapping out of it. We'll even be willing to ignore the fact that TiVo hasn't been around long enough to have served any twenty-something from her budding days as a grade school control freak.

by Angela Natividad    Nov-18-08   Click to Comment   
Topic: Brands, Campaigns, Commercials, Good, Television   

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If they were separated at birth doesn't getting hitched make this...incest? Eww.

Posted by: jeff on November 18, 2008 10:08 AM

Oh, right. Well, that definitely makes things more awkward.

Posted by: Angela on November 18, 2008 10:21 AM

um....Jeff, get your dirty mind out of the gutter. Listen to the VO - it's the two TVs who were separated at birth. Not the boy & girl. Your version sounds interesting though. In a foreign film kind of way.

Posted by: andie on November 18, 2008 3:42 PM